Growth Marketing Experts

Growth Marketing That
Actually Drive Revenue

The Collective is a performance-driven growth marketing group

specializing in revenue generation. We help brands generate more

qualified leads, more sales, and more loyal customers across B2C, B2B,

influencer, affiliate, and social channels.

25+

Years Experience

Fortune 100

To startups

End-To-End

Revenue Systems

About The Collective

For over two decades, The Collective has been behind the scenes driving growth for brands at every stage

—from Fortune 100 giants to founder-led startups.

We're not "brand fluff" or an agency that stops at impressions and clicks. We're growth operators who live

in the numbers:

Leads Generated

Sales Closed

ROAS & MER

CAC & LTV

Real revenue, not vanity metrics.

Our team blends performance marketing, creative strategy, data analytics, and sales enablement into one integrated growth engine. We plug into your team, uncover revenue opportunities, and build repeatable systems that scale.

What We Do

We specialize in revenue generation via lead and demand creation across five

core pillars:

B2C Revenue Generation & Sales Funnels

  • DTC and eCommerce funnels that turn traffic into customers

  • Full-funnel performance campaigns (Meta, Google, YouTube, TikTok)

  • Conversion-focused landing pages and offer optimization

  • Email/SMS list growth and automated revenue sequences

Influencer Recruitment & Programs

  • Identifying and recruiting the right creators for your brand

  • Building scalable influencer acquisition systems (not one-off deals)

  • Performance-based structures: pay-per-post, pay-per-sale, hybrid models

  • Campaign management, tracking, and performance dashboards

Affiliate Recruitment & Activation

  • Designing high-conversion affiliate programs with clear economics

  • Recruiting affiliates through prospecting, partnerships, and platforms

  • Building affiliate onboarding, enablement, and promo playbooks

  • Ongoing optimization of commission structures and top-performer support

B2B Lead Generation

  • Outbound campaigns combining email, LinkedIn, and content touchpoints

  • Ideal Customer Profile (ICP) definition and list building

  • Message frameworks that move prospects from cold to conversation

  • Lead scoring, pipeline tracking, and sales enablement assets

Social Media Growth & Audience Building

  • Content and posting systems designed for growth and conversion

  • Channel-specific strategies for Instagram, TikTok, LinkedIn, and YouTube

  • Lead magnets, DM flows, and social-to-email list capture

  • Community-building tactics that nurture followers into buyers

Tactics We Use

We don't believe in random acts of marketing. We build systems around proven tactics:

Paid Media & Acquisition


  • Data-backed media buying across Meta, Google, YouTube, TikTok, and programmatic

  • Structured testing frameworks for creatives, audiences, and offers

  • Retargeting sequences that recover abandoned carts and lost attention

  • Budget allocation strategies driven by CAC, ROAS, and payback windows

Conversion Rate Optimization (CRO)

  • Landing page and offer testing (headlines, pricing, bundles, guarantees)

  • UX improvements to reduce friction and increase add-to-cart and checkout rates

  • Funnel audits to plug revenue leaks along the customer journey

  • A/B and multivariate testing, driven by clear hypotheses and goal

Lifecycle: Email & SMS Revenue


  • Welcome, abandonment, post-purchase, and win-back flows

  • Segmentation strategies based on behavior, engagement, and spend

  • Campaign calendars focused on promotions, education, and social proof

  • Offer structures that increase AOV and LTV (upsells, bundles, VIP tiers)

Influencer & Affiliate Engine


  • Prospecting frameworks to identify high-fit creators and partners

  • Outreach scripts and playbooks to drive high response and sign-up rates

  • Affiliate dashboards and tracking to measure true revenue contribution

  • Enablement kits: swipe files, content briefs, promo calendars, and CTA

Conversion Rate Optimization (CRO)

  • ICP and persona mapping to focus on the right accounts

  • Multi-touch sequences (email, LinkedIn, content assets)

  • Lead magnets, webinars, and events to generate inbound interest

  • Alignment with sales teams on qualification criteria and hand-off process

Analytics, Reporting & Optimization


  • Centralized growth dashboards for KPIs and channel performance

  • Weekly optimization cycles: stop, scale, test, and refine

  • Cohort analysis to understand which channels bring the best customers

  • Transparent reporting, so you always know what's working and why

How We Work

Discovery & Audit

We dig into your current funnel, campaigns, metrics, and audience to quickly identify bottlenecks and opportunities.

Strategy & Roadmap

We map out a 90-day growth plan tied to clear revenue and lead targets, prioritized by impact and speed of execution.

Build & Launch

We implement campaigns, funnels, offers, and systems—integrated across paid media, email/SMS, social, influencers, and affiliates.

Optimize & Scale

We continuously test, refine, and scale the highest-performing channels and tactics, while cutting what doesn't convert.

Ready to Grow Your Revenue?

Whether you're a scaling startup or an established brand looking for new growth, The Collective can help you build a performance engine that reliably generates leads, sales, and loyal customers.

THE COLLECTIVE

Growth Marketing Experts. We specialize in revenue generation via lead and demand creation across B2C, B2B, influencer, affiliate, and social channels.

Prefer email?

Reach us directly at [email protected]

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